Tag Archives: marketing

Website Assistance

Is it good for an author to have a website?  Many other authors will tell you “yes.”  According to writersedit.com, “it is your author’s platform. It is a place to draw readers, introduce them to your books, and get them to buy.”

There are two main options for creating an author’s website: a static profile page, with links to books and online networks/social media pages and a blog. Some authors only want the profile page which doesn’t change unless a new book is added. This is called the static page. The page displays the cover of each book, a description, and a link to Amazon. Having a static page means you do not have much upkeep of the website.

If the author decides to displays posts, the newest post is displayed on the front page, such as it is on this website, or it can be a separate menu item. If the author decides to include posts, it is necessary to update it regularly to keep readers coming back. Many authors decide to include both the static page and a blog page.

What to Post?

Posts can include articles relating to their writing experiences and what they’ve learned along the way. Some authors like to post personal information of interest or topics of self-help for the writer. Travel authors do well by including pictures of their travels, sparking interest in their books. Nonfiction authors might post entertaining or informative articles about their topic of interest such as Susie Kinslow Adams does about her book on Alzheimer’s, Teresa Scobee’s website with help for abuse, or Nancy Lewis Shelton’s website on storytelling. *(See their website banners below).

LET ME HELP YOU

I have assisted several authors and artists get their websites off the ground using WordPress, Blogspot, Wix, and Webstarts.  These are all free website programs to use.  I will set up your website and then teach you how to add posts (stories and thoughts). It is a fairly simple process once everything is set in place.

Some of the website designs and banners created —

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About Domain names

If you decide to have a unique domain name adding a .com or .net to your name rather than the addition of the site maker with your name, then these programs have a yearly fee. Domain names can be purchased through sites such as bluehost.com and godaddy.com at very inexpensive yearly rates. However, it is not necessary to have a domain name in order to have a website; it’s up to you as the author.  In the examples above, there are both.

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PRICES –

Static front page only – $250

  • Banner (top of website page)
  • Includes your book(s) cover with description, price, and links to Amazon.
  • Your picture and bio in sidebar
  • Links to your social media sites
  • Hit counter and flag map (if desired)

Four-page website – $500

  • Welcome page (with all of the above)
  • Book page
  • Bio page
  • Blog page
  • Each additional page is $50

Website Banner only  – $125

Website “clean-up/assistance” – per project

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Ready to get started?  Contact me!

 

 

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What Do Readers Want?

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How do book readers decide to read your book? They don’t decide. You do. Awesome responsiblity? Amazing power?

Then, how do you get readers to want to read your book? You convince your readers to want to through marketing strategies. Whether you self-publish or go the traditional route, you must continue to market your own book(s). Traditional publishers may say they will market your book – but it’s much the same as Print-on-Demand (POD) publishers. They’ll put it on Amazon and Barnes & Nobel, provide the title to libraries, academic institutions, and booksellers. It is still mainly up to YOU, the author, to get your book out before the public. YOU must let them know it’s available, valuable, and worth the read, whether educational or entertaining.

They Must Want What You Have

In order to want something, someone must know it exists. One way to look at marketing is convincing people to want what you have. How readers discover new books has changed massively with the growth of technology. In this computer age with all the technology tools available, authors no longer have to rely on a single-minded source (like a book publisher) to tell readers about books. The self-published author, in particular, must know how to find avenues to market their book and get it before their readers.bookart

Sell Your Dream

Marketing for an author is selling your reader on a dream. You have the power of words. As a wordsmith, you must craft the logline (a single-sentence summary of your book) into a hook that will draw that reader in. Make them crave more of what’s tucked between its covers. “Marketing isn’t optional for the self-publishing author–it’s absolutely vital,” says Kelly Schuknecht, marketing advisor with SelfPublishingAdvisor.com. How else will new readers know your book exists? How else will they know where to track it down and buy it? You can’t sell readers on a dream if they don’t know it exists.

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Marketing Pointers

Here are a few ways to help sell that dream and market your book.

  1. Pitch it to the right audience. Perhaps one of the biggest mistakes new authors make is believing everyone in the world will love their book. Wouldn’t that be lovely? Truth is, people who love the genre you write will love your book. Fantasy/paranormal lovers may not pick up a nonfiction biography. Romance readers may not like horror. That’s okay. Each group has a particular niche. Search for groups in your genre and pitch to those readers.
  2. Find different avenues to market your book. Schedule book signings at libraries or craft fairs, read aloud at libraries or schools, set up a free giveaway of the e-book to draw attention to the next, print banners, bookmarks as giveaways, business cards; do a press release; have a launch party either in person or online. Do an online book tour.
  3. Set up an online presence. Do you have a website for your author page? Amazon, Create Space, Goodreads, Smashwords, and others offer a free page. You can also set up a Facebook author page. Do interviews with yourself or your characters. Make it fun and appealing. Sink the hook.
  4. Advertise online. Get your book into all the various websites that will take your book for no cost. Here are a few: Bookfinder, Goodreads; GalleyCat Facebook Page; bookdaily.com; indiebookoftheday.com; ilovebooks.com; bookangel.co.uk.
  5. Be engaged. Respond to readers on platforms they love and in your genre. Send out the occasional tweet; engage in Facebook or LinkedIn conversational groups. Guest blog on other authors’ sites if permitted. Get your name out there.
  6. Give back. There are a lot of fun ways to do this. Consider giveaways, donations, free webinars or live chats, speak at other writers’ groups. There are many ways in which you as an author can interact with your readers. If you offer your book for free, put it on Twitter with a #freebook hashtag to get a lot more action.

Happy Marketing!